Saturday, December 19, 2009

Fast Response, the Small Business Entrepreneur's Advantage

The hallmark of a small business entrepreneur is that they can give a fast response.

We all have a sense that corporate and government wheels grind slowly as decision making winds its way through successive layers of bureaucracy. But the small business person can make a decision quickly. Do they? Often yes. But many times no.

Often hanging on to a dream, a method, a boast, an image or a feeling, the small business entrepreneur waits too long to respond quickly to reality and implement needed changes. The result is that they either run out of time or money and suffer the consequences.

Odd, isn't it that these business leaders can make a lightning fast decision and turn their small enterprise in a new direction. They have the ability to change quickly. All they need to do is say the word. But they hesitate.

Hesitation isn't because of outside influences so much as it is because of those internal 'struggles' to hang on to that dream, that way of doing things, the pride that made the boast, the image that has been put out into family and community and the feeling of control that the unfamiliar path would challenge.

Those who run successful small businesses make considered but quick decisions. They don't let internal self-talk and feelings get in the way of taking the actions that are needed to move successfully forward.

Don't wait too long to make needed adjustments. Be honest with yourself about what is holding you back from doing what you know needs to be done. Then decide and move fast.

Running a small business isn't for the faint of heart. But to those who can make the decisions that need to be made, it can be a very successful, lucrative and totally fulfilling enterprise.

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